POLLY GRAPHIC DESIGN
—PGD AGENCY—
SECRET DESIGN AGENT
YOUR ONE-STOP SOLUTION FOR CREATIVE VISUAL MARKETING
GRAPHIC DESIGN | ​VIDEO | ILLUSTRATION
WHAT IS A SECRET DESIGN AGENT?
A Secret Design Agent’s sole mission is to provide highly-effective visual marketing that clearly represents YOUR brand and speaks to your target market.
Our favorite secret agents on the big screen, devise well-organized plans for each mission, and have the ability to notice key elements that others often miss. A Secret Design Agent does the same with your Visual Marketing. Every concept, every piece of content, every conversation is a piece of the puzzle. A Secret Design Agent pays attention to every detail to implement eye-catching designs that visually convey the right message to your audience.
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Mission Accomplished.
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Whether you have an existing business or you're starting a new business, your Secret Design Agent will be on-call and ready to create. You’ll be working directly with a senior designer who will understand your goals and create everything you need to succeed with your marketing plan. Services include logo design/branding, printed marketing materials, digital designs for use on your website and social media, product packaging, book and catalog design, custom illustration and awesome video marketing!
If you're looking for a design agency, hire your own Secret Design Agent who will work to provide creative and consistent marketing materials that reach your target....every time.
CLICK CATEGORIES BELOW TO VIEW MORE DESIGN SAMPLES
THE STORY BEHIND OUR BRAND
The Secret Agent theme has been a long-running theme in our family.
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It all started with my daughter's spy-themed birthday one year, where I created custom, girl-power designs for her party. We couldn't seem to find party supplies that had the look she wanted, so I put my graphics background to work and we started creating bright colorful designs with spy girl silhouettes, colorful spy badges, and a fun sequence of party games. It was a big hit with her friends and everyone had a great time! But the story doesn't end there. We had so much fun creating something unique and different, that we've continued the tradition each year with a fun brain-storming session, to create the next fun-filled birthday party!
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Over the years we've continued to enjoy the secret agent theme and decided to start a Video Invitation company with those same girl-power designs from her party. We continued to create more complex invites, mission videos, explosive countdowns and party supplies. And although we offer many other items, the secret agent theme is still one of our most popular.
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So how does this relate to the new brand?
I came to realize that what I love about the secret agent idea, is the mystery—I love piecing ideas together and solving puzzles. So whether I'm helping my daughter create her next party, or working with a client on their visual marketing projects, it's all about accepting an assignment, seeking out the necessary details and using those clues to accomplish the mission. In graphic design, there are often detailed specifications that need to be followed, but there are also many opportunities to look at things with a creative mind and ask, "What if I create something new?" or "This is what everyone else is doing, but what would actually represent me and my business better?" I love to use creative graphic design ideas to answer those questions for my clients.
So how did I create a brand that represents ME better?
First, I made the decision to do something different. Then I realized just how well the secret agent theme ties into what I actually do for clients every day! My previous logo represented my free-spirited artistic side. But the graphic design services I offer to clients really comes from a different side—the one that loves computer graphics and cool, high tech gadgets. So as I started to bring these two ideas together in my mind, I started to laugh—I pictured my logo, a cute smiley face with paint brushes in hand, hopping into a hippie-style VW bus, and pushing a secret button for transport into an underground, high-tech spy agency. By putting on some colorful sunglasses, she is transformed into—The Secret Design Agent. And just like that—I was in love with it, knowing that this was the perfect fit.
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That is exactly how I want you to feel about your brand as well,
so let's see what we can create together!
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The added value you get
with a SECRET DESIGN AGENT
1. TRUST
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It's my goal as your Secret Design Agent, to build a relationship with you, so you can trust that I will be there for you when you need me. Starting with our first conversation, I will get to know your business and your branding goals. And as we work through each project, we'll get into a groove that works seemlessly for both of us. Working together on a regular basis means that you'll have a graphic designer in your corner that knows your brand without starting from scratch each time. When you have a new project (even if it's last minute), you'll have someone that you can trust to provide results that are creative and on brand. You'll have confidence in knowing that you'll receive high quality designs that live up to your expectations. And most importantly...you'll be kept informed, so you can trust that each project will be delivered on time, when you need it.
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SAVE TIME, ENERGY AND FRUSTRATION by working with a Secret Design Agent you TRUST.
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2. SKILLS
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Creative Design skills are a must, when hiring a graphic designer. So I hope you've had a chance to see the Design Vault video above and skim through a selection of designs I've created for a variety of happy clients. With over 20 years in graphic design experience, I have all the design skills to get the job done well. But I also have another very important skill that you may not realize you need in a designer—LISTENING & COMPREHENSION SKILLS. As your Secret Design Agent, I will truly LISTEN to your needs throughout the design process. Part of the magic of working with me is that I listen and I listen well. I go through any revisions meticulously to be sure I've addressed each request. If you've been out there, you'll know how important this is—and based on my client feedback, it makes a world of difference.​
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GET THE RESULTS YOU TRULY WANT by working with a Secret Design Agent who LISTENS to you.
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3. CREATIVITY
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Creativity is the Secret Sauce when it comes to good design, but so is Versatility. Too many designers have their own "look" that remains the same from client to client. Your Secret Design Agent will be a professional, experienced designer, who takes the time to understand what will best represent YOUR company and create original content that will catch the attention of YOUR buyers. If you want to stand out from your competitors, you'll need a creative edge that sets you apart and represents what makes your brand unique and special.
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RISE ABOVE YOUR COMPETITORS by working with a Secret Design Agent with CREATIVE IDEAS.
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4. INTUITION
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What role does Intuition play? Working with a design agent who can read between the lines with a little intuition means getting what you need quicker, without going back and forth trying to re-hash what you need! Let me explain...When you get ready to hire a graphic designer, you will probably fit into one of five categories.
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You know you need to get a design created to reach an end goal, but you have no idea what it should look like.
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You have a thousand ideas and need direction to narrow them down to one or two cohesive designs that will appeal to your target market.
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You have some copy and images, and need help creating a design/layout that makes sense and visually conveys your message.
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You know exactly what you want (maybe even a sketch or two) and need help creating it in a way that looks clean and professional.
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You have very specific branding guidelines, and need a creative layout that is fresh and appealing, but stays consistent with an existing brand.
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In all five of these situations, your Secret Design Agent needs the intuition to put together every piece of the puzzle. First, understanding what category you fit into and working with you accordingly. Second, tuning into the goals you have for the finished design. And third, looking at the content provided, bringing to life any conceptual ideas discussed, and knowing intuitively how to pull all of that together, like a puzzle, into a finished design that makes sense to both you and your target market. With good communication and an intuitive designer, you'll get what you need, without wasting time.
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GET THE DESIGN YOU ENVISION by working with a Secret Design Agent who GETS IT!
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5. FOCUS
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A Secret Design Agent is FOCUSED, ready to jump into your next marketing mission and get the job done quickly and easily. Businesses often waste valuable time, trying to design important marketing materials themselves. Even if you have some skill in creating your own designs, this is not where your focus needs to be—Your focus needs to be on what your business offers and you know it. So your focus is split between the main product/service your business offers, and trying to piece together your marketing materials as time allows. This results in costly delays and inconsistent designs that don't convert.
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With your own Secret Design Agent, you are free to focus on what you do best, knowing that your design agent is on the case and focused on the task at hand—creating quality designs that consistently represent your brand & get the results you need.
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STOP WASTING VALUABLE TIME—work with a Secret Design Agent who is FOCUSED on your branding!
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6. GADGETS
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A good Secret Agent always has cool gadgets, right? A Secret Design Agent is no different. I keep up with the latest design tech and software, and have extensive training on how to use it to complete your mission.
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GADGET #1—Video Marketing. I love to create fun, engaging videos for my clients and specialize in the type of videos that get the most attention—bite-sized promotional videos that are only a minute or two long.
If you haven't added video to your marketing yet, consider this:
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86% of businesses use video as a marketing tool. So if you aren't using video, it is likely that your competitors are.
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50% of businesses say video has helped them get more customers.
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87% of businesses share that video has helped them increase traffic.
- 86% of marketers say video has helped generate leads.
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81% say video has helped directly increase sales.
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GADGET #2—INTERACTIVE VIDEO!
The future is INTERACTIVE and Interactive Video is one of the latest gadgets in video marketing! It's an awesome feature that I'm excited to be offering!
Imagine a promotional video with your CTA as an active link INSIDE your video! Your customers will be able to click buttons within the video, as they watch, and go right to your offer, sales page, website or social media accounts. They can even click on products being shown in the video to go right to where they can buy it! With the ability to include clickable links within the video, the possibilities are endless!
If you're ready to get in on this innovative new tech, schedule a call and let's get you started!
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STAY AHEAD OF THE CURVE by working with a Secret Design Agent who offers VIDEO INTEGRATION!