VIDEO MARKETING
STOP THE SCROLL WITH VIDEO MARKETING!
Stand out from your competition by incorporating Visual Marketing Videos into your website, social media pages and ad campaigns!
People are now more likely to remember information if it is presented visually rather than through text alone. Incorporating video and other compelling visuals into your marketing materials can be a powerful way to ensure your target audience remembers your message.
Visual Marketing
Visual Marketing lets you capture your customer's attention and communicate your message in an eye-catching and memorable way. Images are processed by the brain much faster than words, so using visuals to promote your brand or product can be highly effective and instantly demonstrate the worth of your brand or product.
Your Visual Marketing Campaign needs to accomplish 4 main goals:
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Get attention
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Create a memorable visual impression
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Communicate a message
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Generate an action
After getting a potential customer's attention, your video needs to be interesting, engaging and clearly communicate your message. If it is not visually appealing, or if it's too long or difficult to understand, they will move on. It is best to capture your audience with a short video that appeals directly to your ideal customer and gets them to take action.
Promotional Videos
If you haven't added video to your marketing yet, consider this:
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86% of businesses use video as a marketing tool. So if you aren't using video, it is likely that your competitors are.
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50% of businesses say video has helped them get more customers.
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87% of businesses share that video has helped them increase traffic.
- 86% of marketers say video has helped generate leads.
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81% say video has helped directly increase sales.
I love to create fun, engaging videos for my clients and specialize in the type of videos that get the most attention—bite-sized promotional videos that are only a minute or two long. These videos quickly portray your brand, message, product or service and end with a clear Call To Action.
Add Videos to your website, just as you've seen on this website, or share on social media in your organic posts and paid advertising.
Interactive Video—Coming Soon!
Landing Pages are the perfect place to include a video that personally explains your offer. It gives you a chance to connect with prospective customers and help them understand your offer quickly and easily.
Although video alone can increase your landing page conversion rates, INTERACTIVE VIDEO can take things even further. With Interactive Video, your customers will be able to click buttons within the video, as they watch. They can go right to your offer, sales page, website or social media accounts.
Here are a few more ways you can utilize the awesomeness of Interactive Video:
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Give viewers of choice of which content to view next. This increases engagement and gives you valuable feedback on what your customers are most interested in.
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As your products are shown in your video, you can include clickable hotspots that link right to the product, for easy purchase!
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Encourage customers to schedule a meeting with you, using convenient in-video links!
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Generate leads and collect customer emails, without your customer ever leaving the video player!
With the ability to include clickable links within the video, the possibilities are endless! If you're interested in trying out this innovative new tech, schedule a call with me and we'll discuss your goals!
Animated Logo Reveals
Turn your logo into an effective motion graphic with Animated Logo Reveal Videos! These eye-catching videos are a perfect way to draw attention to your brand on social media! Whether you have an established brand or a new start-up, an animated logo reveal video will stop the scroll and help you stand out from the competition. These videos can also be used on your website, or added as an intro/outro to YouTube videos or other informational/instructional videos.
As your Secret Design Agent, I'm happy to consult with you and create an Animated Logo Reveal Video that represents you well and attracts your ideal customers!
Our Video Samples
Please take a look through some of the videos we've created. You'll see a selection of 3 different video formats. The 1:1 format works well for Instagram and other social media posts. The Vertical 9:16 format is used for Instagram Stories, TikTok, Instagram Reels, YouTube shorts etc—anything meant to be viewed on a mobile phone. The standard 16:9 is a horizontal format in-line with most YouTube videos and also works nicely for websites and Facebook posts.
Please note: I have created many of these designs under the business name, Animation Invitations, and I'm currently in the process of moving all videos created for businesses, here to my Secret Design Agent website—keeping AnimationInvitations.com strictly for individual party invitations :)
